Products and services are differentiated when customers perceive a sense of uniqueness, which leads to a willingness to pay a little bit more, despite the existence of close substitutes
A sequel to my article, Profiteering During a Downturn, this article unsnarls my second strategy businesses should adopt to improve competitiveness, returning more cash to shareholders even during an economic downturn. The strategy is Product Differentiation.
Products and services are differentia
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