A man will be imprisoned in a room that is unlocked but opens inwards, as long as it doesn't occur to him to pull instead of push. Businesses fail for the same reason; the lack of awareness of a few potholes while driving it as a startup. As exciting as that your start up is, know the facts, 80 perc
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```