Every four years, the FIFA-organised World Cup comes with great interest and enthusiasm in different nations with viewership estimated at over 3.2 billion worldwide.
Nigerian top brands that have also positioned to tap into the local and global large audience are already boosting the local adverti
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
BusinessDay
Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more