If you are the CEO of a large, established company, you should be able to enjoy the benefits of size, including the ability to learn from a broad, long-standing customer base. With more customers to seek feedback from, your firm should be able to detect changes in the market faster than smaller comp
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
James Allen
Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more
