Over the course of time, messaging apps have tremendously changed the way digital individuals and consumers communicate. It has evolved as hubs for brand-based services and has provided invaluable data on what consumers are interested in and what they are buying. The brand has not relented either, a
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
OMOBOLAJI DAVID-OJUMU
Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more