I owe a lot to Hello Kitty. The pointy-eared white cat has got me through winter colds (cardigans), dental hygiene (toothbrushes), potty-training (knickers), and other rites of passage. I’m not talking personally, of course, but as any parent knows when it comes to the delicate art of persuading
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
BusinessDay
Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more