Apple does not like to be thought of as “the iPhone company”. Back in 2011, co-founder Steve Jobs declared that “technology alone is not enough — it’s technology married with the liberal arts, married with the humanities, that yields us the results that make our heart sing”.
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp