German sportswear giant Adidas on Wednesday reported strong growth in the first quarter of 2026, with rising sales across key markets helping it maintain pricing stability despite weaker consumer sentiment. However, the company warned of a “very volatile” and highly competitive retail environmen
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
Anthony Nlebem
Head of Sports at BusinessDay Media, a seasoned Digital Content Producer, and FIFA/CAF Accredited Journalist with over a decade of sports reporting.Has a deep understanding of the Nigerian and global sports landscape and skills in delivering comprehensive and insightful sports content.
