Meet Elizabeth Igwe, the brand strategist positioning African leaders, brands for global authority

There is a difference between publicity and positioning. Elizabeth Igwe understands that difference and is building an entire firm around it.

As Founder of EMPR, a rising public relations agency in Lagos, Nigeria, she is leading a new wave of strategic communications that prioritises global authority over local visibility.

Her recent work at the 2026 Face of Africa Leadership Awards at King’s College London provides a clear example.

Through EMPR, she successfully positioned leaders such as Olubunmi Tunji-Ojo, the Minister of Interior; Olori Aderonke Ogunwusi, the Queen of Ile-Ife; and Henry Ebuluofor, real estate leader, for recognition on an internationally respected stage.

But beyond the event itself, the work reflects a broader shift in how public relations agencies in Nigeria and London are expected to perform. Today’s clients, particularly founders, executives, and high-net-worth individuals, are no longer asking: “How do I get visibility?”
They are asking: “How do I gain global credibility and recognition?”

Elizabeth Igwe’s answer is a model built on three pillars. The first is Global Context Over Local Noise; visibility must occur in environments that carry international weight. The second pillar is Narrative Precision; every story must be crafted to resonate across audiences, markets, and cultures. And the third pillar is Strategic Access; true PR value lies in access to platforms, institutions, and networks that shape perception.

This philosophy is rapidly positioning EMPR among a new generation of international PR agencies serving clients across Lagos, Nigeria, and London.

With over a decade of experience in public relations, brand communications, and strategic storytelling, Elizabeth is not just building campaigns; she is building a framework for how African excellence is translated into global authority.

As demand continues to grow for PR agencies in Lagos and the UK that can deliver measurable international impact, her work signals an important shift: public relations is no longer just about being seen, it is about being recognised, validated, and remembered globally.
From Lagos to London, Elizabeth Igwe is not simply participating in the PR industry.

She is actively rewriting its playbook for a new generation of African brands and leaders.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.