Let us start with what Aramide Olofada is not. She is not, despite what your TikTok feed may have told you, the best ofada experience in Lagos. Her ayamase is not life-changing. Her ponmo will not change how you feel about cow skin. If you have eaten good ofada rice in this city, and Lagos has no sh
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Esther Emoekpere
Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta.
She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.
