Nigerian marketers and advertisers can significantly improve audience engagement and brand loyalty by adopting strategies used by top YouTube creators, according to Olumide Balogun, Director at Google West Africa.
He noted that YouTube creators have become central to mainstream entertainment, comma
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Folake Balogun
Folake Balogun is a tech journalist covering Africa’s fast-growing digital economy with a strong focus on incisive analysis of startup trends, venture capital, and fintech innovation, while also exploring emerging technologies such as artificial intelligence and the future of connectivity by highlighting their economic and social impact.
