left to right The founder of LooPoint Adetokunbo Ogunnoiki and his partner Ademola Gbadero Credit X tokunbo wahab
Before Monday, April 20, 2026, barely anyone knew what LooPoint was. The few who had heard of it were undergraduate students at the University of Ibadan, who had perhaps used it to locate a nearby restroom on campus.
But within days, LooPoint had gone from a campus tool to a viral idea—and its
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Ruth Okwumbu-Imafidon
Ruth is a seasoned journalist and communications strategist with over a decade of experience telling impactful stories across environment, technology, entrepreneurship, business, and political economy.
At BusinessDay, she leads editorial partnerships and content initiatives that deepen public understanding and spark meaningful conversations on issues shaping Nigeria’s socio-economic landscape.
She holds an MSc in Mass Communication from the University of Nigeria, Nsukka, and a BSc in Mass Communication from Delta State University.
