In a move that redefined the metrics of digital success, YouTube officially severed its decade-long data partnership with Billboard in early 2026. The divorce, finalised on January 16, 2026, marks a fundamental philosophical clash over how the modern music economy should be measured: by the depth of
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp