RHUCE launches platform to help African creators monetise skills amid $3bn market growth

RHUCE, a new social platform targeting African creatives, has launched with a focus on helping users convert digital skills into income, as the continent’s creator economy, estimated at over $3 billion, continues to expand.

The Lagos-based platform is positioning itself as an integrated ecosystem that combines professional identity, monetisation tools, and opportunity discovery, addressing what it describes as a persistent gap between talent development and income generation across Africa.

Despite a surge in digital learning and content creation among young Africans, many creators still struggle to secure sustainable earnings, often navigating fragmented channels such as social media platforms, messaging apps, and informal networks to find opportunities.

Speaking at the launch, Simeon Ifeoluwa Adeyanju, chief executive officer of RHUCE Limited, said the platform is designed to shift how creators are discovered and rewarded.

“Across Africa, talent is everywhere, but opportunity is fragmented,” Adeyanju said, noting that many creators lack structured pathways to translate their work into visibility, credibility, and income.

Unlike traditional platforms that prioritise finished outputs or viral content, RHUCE allows users to document their growth process in real time, effectively turning their learning journey into a dynamic portfolio that evolves with their skills.

The platform also introduces a discovery-led model for jobs and collaborations, where creators are matched with opportunities based on their demonstrated progress and capabilities, rather than relying solely on formal applications.

In addition, RHUCE integrates monetisation features that enable users to generate income through digital products, paid learning content, and brand partnerships, creating multiple revenue streams within the digital economy.

With more than 60 percent of Africa’s population under the age of 25, the company is betting on a rapidly growing pool of digitally native talent seeking alternative income pathways.

Adeyanju said the platform’s broader ambition is to serve as infrastructure for emerging talent across the continent.

“It is not just a platform for finished professionals. It is for people becoming something,” he said. “Our goal is to help Africans turn learning into opportunity, and opportunity into income.”