Rising prices are placing pressure on everyday spending, and BusinessDay GenZ March 2026 poll shows that Gen Z consumers in Nigeria are changing how they buy basic goods and services.
From food and transport to household items, respondents report frequent price increases and say these shifts are in
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Chisom Michael
Chisom Michael is a data analyst (audience engagement) and writer at BusinessDay, with diverse experience in the media industry. He holds a BSc in Industrial Physics from Imo State University and an MEng in Computer Science and Technology from Liaoning Univerisity of Technology China. He specialises in listicle writing, profiles and leveraging his skills in audience engagement analysis and data-driven insights to create compelling content that resonates with readers.
