There is a specific kind of frustration that comes with standing in front of a full wardrobe and still feeling like you have absolutely nothing to wear. It is rarely about not having enough clothes—it is usually about not knowing how to put them together in a way that feels effortless and right fo
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Esther Emoekpere
Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta.
She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.
