Nigerian consumers are increasingly using their smartphone cameras and artificial intelligence tools to discover products and businesses, a shift that is changing how companies market themselves online, according to Olumide Balogun, director at Google West Africa.
In a recent commentary on digita
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Royal Ibeh
Royal Ibeh is a senior journalist with years of experience reporting on Nigeria’s technology and health sectors. She currently covers the Technology and Health beats for BusinessDay newspaper, where she writes in-depth stories on digital innovation, telecom infrastructure, healthcare systems, and public health policies.
