The Basketball Africa League (BAL) has announced a record 15 marketing and merchandising partnerships to support its 2026 season, underlining the league’s growing commercial appeal and global reach.
The expanded portfolio includes five new partners: Amazon Web Services, PUMA, Qatar Foundation,
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Anthony Nlebem
Head of Sports at BusinessDay Media, a seasoned Digital Content Producer, and FIFA/CAF Accredited Journalist with over a decade of sports reporting.Has a deep understanding of the Nigerian and global sports landscape and skills in delivering comprehensive and insightful sports content.
