Nigeria’s digital marketplace has grown into a central part of everyday economic life, connecting millions of buyers and sellers across the country with unprecedented ease. Within this expanding space, however, a recurring experience has come to define the limits of that growth: the gap between what is advertised and what is delivered. Popularly captured in the phrase “what I ordered versus what I got,” this disconnect is no longer a trivial inconvenience but a reflection of a deeper weakness in the structure of trust that underpins online tran
Nigeria’s digital marketplace has grown into a central part of everyday economic life, connecting millions of buyers and sellers across the country with unprecedented ease. Within this expanding space, however, a recurring experience has come to define the limits of that growth: the gap between what is advertised and what is delivered. Popularly captured in the phrase “what I ordered versus what I got,” this disconnect is no longer a trivial inconvenience but a reflection of a deeper weakness in the structure of trust that underpins online tran
