Despite the explosive growth of Africa’s digital economy—projected to reach $17.8 billion by 2030—a staggering six in 10 creators on the continent still earn less than $100 monthly. While "going viral" has become easier, the transition from social media visibility to a sustainable, profitable
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Ruth Okwumbu-Imafidon
Ruth is a seasoned journalist and communications strategist with over a decade of experience telling impactful stories across environment, technology, entrepreneurship, business, and political economy.
At BusinessDay, she leads editorial partnerships and content initiatives that deepen public understanding and spark meaningful conversations on issues shaping Nigeria’s socio-economic landscape.
She holds an MSc in Mass Communication from the University of Nigeria, Nsukka, and a BSc in Mass Communication from Delta State University.
