.... as unapproved ads flood online
Nine months after the Advertising Regulatory Council of Nigeria (ARCON) introduced additional vetting processes to curb the use of online adverts for scams, questions are arising whether the policy is achieving its intended aim.
The May 2025 directive, signed by
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Ruth Okwumbu-Imafidon
Ruth is a seasoned journalist and communications strategist with over a decade of experience telling impactful stories across environment, technology, entrepreneurship, business, and political economy.
At BusinessDay, she leads editorial partnerships and content initiatives that deepen public understanding and spark meaningful conversations on issues shaping Nigeria’s socio-economic landscape.
She holds an MSc in Mass Communication from the University of Nigeria, Nsukka, and a BSc in Mass Communication from Delta State University.
