In business, we often focus on what we can build, launch or acquire. We celebrate new products, new markets and new investments. Yet the organisations that endure are not only those that innovate; they are those that care for what they have already created. Maintenance is not an operational chore. It is a strategic discipline. It protects value, preserves reputation and sustains momentum long after the excitement of creation has passed.
In Nigeria, this lesson is often learnt late. Many companies start strong but decline quietly because the
