Oluwaseun Badmus built the data frameworks that turned TECNO into a household name. Now she's taking those lessons to the US market. When Samsung executives look at their African market share reports, they're still trying to figure out what happened. A decade ago, the Korean giant dominated the c
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Chisom Michael is a data analyst (audience engagement) and writer at BusinessDay, with diverse experience in the media industry. He holds a BSc in Industrial Physics from Imo State University and an MEng in Computer Science and Technology from Liaoning Univerisity of Technology China. He specialises in listicle writing, profiles and leveraging his skills in audience engagement analysis and data-driven insights to create compelling content that resonates with readers.

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp