Artificial intelligence ( AI) is fast becoming the invisible infrastructure powering Nigeria’s creative economy, reshaping how films are produced, photographs are edited, and advertising campaigns are executed, as creatives and brands position to cut a slice of a $434.4 million AI market.
What was once an experimental tool is now being embedded into everyday business workflows. Nowhere is this shift more evident than in the creative and advertising industries, where AI is shortening production timelines, reducing labour costs, and optimising
