In the spirit of reflection at year’s end, BusinessDay’s December 2025 Women’s Choice poll asked readers to share the defining moments behind their career wins, offering insight into the resilience and ambition of working women. The responses reveal a year marked by both achievement and advers
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Esther Emoekpere
Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta.
She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.
