“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.” ~ Philip Kotler
Your competitors are organisations offering similar services to you. They could also be offering products and services that could substitute for your product. Thi
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
