Bisi did not set out to become an economist in December. She is a makeup artist in Lekki - good, busy, well-reviewed - and December has always been her best month. But last year, sometime between the third wedding booking of the day and a frantic call from a client willing to pay “anything” to be squeezed in before a concert, she noticed something unsettling.
Prices were floating.
Her usual ₦120,000 bridal rate had quietly climbed to ₦180,000 - not because her costs had changed overnight, but because demand had. Ride-hailing fares doubled
