Top Nollywood producers have shed light on why many established actors-turned-filmmakers are abandoning theatrical releases for YouTube, where a single viral hit can recover production costs within weeks, without the uncertainty of box-office performance.
At the AFRIFF panel on ‘Quality vs. Quantity,’ producers outlined the financial trade-off: betting N250 million to N300 million on a risky cinema release or investing N9 million to N15 million in a YouTube film. They agreed that while cinemas rarely guarantee a break-even, YouTube offers fa
