Artificial Intelligence (AI), not just algorithms, will define the future of digital marketing, according to Olumide Balogun, director, Google West Africa.
Reflecting on the 25th anniversary of Google Ads, Balogun said the world is entering a new era where AI is transforming how people search, di
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Royal Ibeh
Royal Ibeh is a senior journalist with years of experience reporting on Nigeria’s technology and health sectors. She currently covers the Technology and Health beats for BusinessDay newspaper, where she writes in-depth stories on digital innovation, telecom infrastructure, healthcare systems, and public health policies.
