Nigerian consumers are increasingly abandoning long-held brand loyalties amid persistent price pressures, with nearly six in ten shoppers switching products in the past year, according to new data from NielsenIQ (NIQ).
The consumer intelligence company revealed the findings at its 3rd Annual Brea
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Oladehinde Oladipo
Dipo Oladehinde is a skilled energy analyst with experience across Nigeria's energy sector alongside relevant know-how about Nigeria’s macro economy.
He provides a blend of market intelligence, financial analysis, industry insight, micro and macro-level analysis of a wide range of local and international issues as well as informed technical rudiments for policy-making and private directions.
