Nigeria’s fast-evolving consumer market is entering a new phase of digital acceleration, driven largely by Gen Z shoppers reshaping the country’s retail landscape through mobile payments, AI-assisted shopping, and evolving brand loyalties. That’s according to new insights unveiled by consum
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Dipo Oladehinde is a skilled energy analyst with experience across Nigeria's energy sector alongside relevant know-how about Nigeria’s macro economy. He provides a blend of market intelligence, financial analysis, industry insight, micro and macro-level analysis of a wide range of local and international issues as well as informed technical rudiments for policy-making and private directions.

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp