For years, the luxury watch market has been dominated by European names. But across Africa, a quiet shift is taking place. A number of African entrepreneurs are building wristwatch brands that speak to identity, craftsmanship, and ownership.
These brands combine precision with cultural meaning, t
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Esther Emoekpere
Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta.
She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.
