…Returns, risks, new opportunities
In the high-risk world of music label investments in Nigeria, executives often quietly complain about pouring billions of naira into artists without receiving much in return.
These expenses cover everything from branding and buying of apartments, cars, and clothes to even payment for family expenses so artists can focus purely on their creativity.
Recently, a music label signed three new artists after its big names had left earlier this year. An inside source told BusinessDay
