Creative entrepreneurship might perhaps be a vague terminology. But when you purchase the latest single from that boy band you love on iTunes or buy that trendy bag from your favourite designer’s summer collection, what you have done is reward the innovation of creative entrepreneurs. According t
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp