In Nigeria’s business space, being “loud” is often seen as a sign of success. Many brands focus on trending hashtags, viral influencers, and short-lived publicity campaigns rather than the consistent storytelling that builds trust and influence over time. This approach is creating a public rel
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Chisom Michael
Chisom Michael is a data analyst (audience engagement) and writer at BusinessDay, with diverse experience in the media industry. He holds a BSc in Industrial Physics from Imo State University and an MEng in Computer Science and Technology from Liaoning Univerisity of Technology China. He specialises in listicle writing, profiles and leveraging his skills in audience engagement analysis and data-driven insights to create compelling content that resonates with readers.
